Precious Stockholm Nordic
Watch & Jewellery Fair – 2013
Precious is an annual watch and jewellery industry trade fair that brings together producers, designers, distributors and purchasers from the Nordic countries for three days at Stockholmsmässan, Stockholm International Fairs and Congress Centre.
The theme for the 2013 fair was “Celebration," as Precious was celebrating their 25th anniversary. Building on the new Precious brand identity we created the year before, we chose to communicate this year’s theme through spectacular colours and lights and applied the theme to all brand touch points, ranging from promotional material, web, signage, registration area, catalogue and shopping bags to the exhibition concept. This year's installation in the welcoming hall featured 52-mirrored disco balls in a variety of sizes – and the three-day fair was turned into a three-day celebration and included workshops, lectures and the Precious Gala Dinner.
The 2013 fair confirmed that Precious was continuing to move in the right direction – the number of exhibitors and visitors increased even more as did did the number of international exhibitors and visitors. The Precious brand position as the industry’s leading trade fair was further strengthened.