Ohlsonsmith is a brand design agency that vitalises brands and businesses. We create solutions that communicate intuitively, making a deep and emotional connection between a brand and its audience.

Intelligence and emotion
Our approach begins with carefully examining the challenge. The insights we gain form the foundation of our strategic thinking and enable us to design intuitive and engaging brand experiences – whether they be in the physical or digital worlds.

Measuring success and maximizing effectiveness
Working together with our clients, we develop methods for testing and evaluating customer engagement and other key metrics for individual projects. The results can be used to improve effectiveness and create a stronger brand and more successful business.

We believe in the power of collaboration
As a complement to our own expertise we have a diverse network of partners in Sweden and internationally – a resource we use to build bespoke teams of experts for each unique challenge.

Barbro Ohlson Smith
Barbro has 25 years’ experience in design and brand communication – as creative director, design executive, designer, speaker and educator.

She began her career in London at the design consultancy CDT, where she was part of the team that created the groundbreaking new identity for The English National Opera. Returning to her native Sweden after 10 years in the UK, Barbro worked as head of graphic design and creative director at the television station TV4 and as head of the department of art direction at Berghs School of Communication, before setting up Ohlsonsmith.

Barbro has served as board member of Komm, The Swedish Association of Communication Agencies, jury member of DA&D, Eurobest, Spikes Asia, Dubai Lynx, Promax BDA, and President of the Art Directors Club of Europe, ADCE. Among her many speaking engagements can be named Cannes Creative Festival.

Read an interview with Barbro at Hall of Femmes: Highlighting the Work of Outstanding Women in Art Direction and Design. http://halloffemmes.com/interview/barbro-ohlson-smith

Simon J Mills
Simon recently joined Ohlsonsmith as Senior Account Director and is responsible for strategy and project management.

Before moving to Sweden, Simon worked at Don’t Panic Partners design studio in Shoreditch specialising in property marketing for developers working within Residential, Commercial Mixed use schemes and lifestyle clients such as Condé Nast.

In total, he has 14 years’ experience delivering integrated and brand activation campaigns for clients in the following sectors; Property, FMCG, Lifestyle, Automotive and IT clients on a UK and international level.

Some of the talented people – employees and collaborators – who have worked with Ohlsonsmith over the years
Simon J Mills, Ning Bark, Louise Kelpe, Martina Dahl, Petter Hollström, Erik Leonsson, Janet Colletti, Marianne Lilius, Gunnar Lindén, Patrick Smith, Maria Idänge, Robert Axnér, Helen Johansson, Pelle Andersson, Eva Eliasson, Anna-Maria Wats, Henrik Gyllenskiöld, Christer Fahlström, Anders Malmströmer, Anna Henriksson, Annika Urbansdotter, Christina Cheng, Anna Strandberg, Pontus Björlin, Egil Donér, Jesper Olsson, Tobias Andersson, Jakob de Tobon.

Portrait by Ivar Sviestins