UEFA – the Union of European Football Associations – is the governing body for European football. Founded in 1954, UEFA’s mission is to promote, protect and develop European football at every level of the game.

The UEFA Super Cup is an annual match, played by the reigning champions of the two main European club competitions, the UEFA Champions League and the UEFA Europa League.

Ohlsonsmith were thrilled to be approached by UEFA, and our first assignment was to create a city mark logotype for the 2015 Super Cup to be held in Tbilisi, Georgia.

The city mark was to work together with the existing UEFA Super Cup logotype, as well as reflect the essence of the host city. The various city mark versions were to include the city name written in both the Latin alphabet and Georgian script, the year, plus a visual element that expresses the flavour of the city. We created a wave of stars to capture the shape of The Bridge of Peace, the modern bow-shaped pedestrian bridge in Tbilisi.

The city mark was implemented successfully on a vast number of different touchpoints, such as in all areas inside and outside the arena, in VIP lounges and changing rooms, on flags, signage and the ribbon holding the medals presented to team members – and in all advertisements and promotional displays throughout the city.