Barbro Ohlson Smith
Stockholm, Sweden
barbro@ohlsonsmith.se
Cordial
⁄ Brand strategy
⁄ Emotional platform
⁄ Brand identity
⁄ Logotype design
⁄ Design concept
⁄ Brand identity guidelines
⁄ Brand implementation
⁄ Experience design
Client ⁄ Cordial
Cordial – The Business Transformation Company is a modern Swedish management advisory firm that helps businesses and organisations in Sweden and internationally. The Stockholm-based company has provided the services of senior advisers, created solutions for business models and architecture and offered executive educational programmes since 2001.
Ohlsonsmith were hired to work on a comprehensive rebrand of Cordial. After developing the new brand strategy together with our client, we created an emotional platform to translate the changes proposed in the strategy into emotions and to interpret the strategy visually.
It was exciting to do something new within this sector – to move from an identity created mainly by the written word to a vivid, direct and clear visual identity and visual language. To achieve this, we used the chosen brand typeface, images and other visual components in a bold and consistent manner at all touch points – print, digital, mobile, spatially and on products.
Creative partners:
—Thinkable / Website
