Barbro Ohlson Smith
Stockholm, Sweden
barbro@ohlsonsmith.se
C More
⁄ Emotional platform
⁄ Brand identity
⁄ Logotype design
⁄ Design concept
⁄ Brand identity guidelines
⁄ Brand implementation
Client ⁄ C More
C More Entertainment AB is Scandinavia's leading premium provider of films, series, and sports, operating under the C More brand. Originally known as CANAL+.
The company rebranded in 2011 to broaden its target audience and meet future technological challenges. C More sought a different approach to developing its new television brand and selected Ohlsonsmith to shape the identity and visual concepts based on our branding expertise.
Based on the new strategy, position and target groups Ohlsonsmith developed an emotional platform to provide a bridge between the strategy and execution stages of the project. The emotional platform expressed the strategic branding work through colour, form, images and emotions so that everyone involved had a clear understanding of the path chosen for the ongoing creative process. The emotional platform was a cornerstone in our work to develop the right identity, concept and communication for the brand.
To illustrate C More's strong individual offers in drama, film, children’s programming and sports, we gave the logotypes and themes of each channel a different colour and when all these colours come together, they create a the colour explosion and the C More logotype. The new brand and visual identity was implemented in the 27 channels over the Nordic region.
Collaborative partners:
—Georgson & Co
—Dallas Sthlm
