Barbro Ohlson Smith
Stockholm, Sweden
barbro@ohlsonsmith.se
Bohus+Decoria®
⁄ Brand strategy
⁄ Brand identity
⁄ Logotype design
⁄ Design concept
⁄ Brand identity guidelines
⁄ Brand implementation
⁄ Experience design
⁄ Social Media
Client ⁄ Bohus+Decoria®
Facing the clear waters of the North Sea lies Strömstad, the home of Bohus Biotech. As pioneers and innovators, Bohus is one of the first companies to explore the water-binding properties of hyaluronic acid (HA). For 30 years, they have been refining manufacturing processes that deliver the purest, high-performance Scandinavian HA for applications in aesthetics, cataract surgery, and osteoarthritis. Decoria® is a line of dermal fillers crafted with this exceptional HA.
The rebrand for both Bohus and Decoria® embodies a strategic vision, bringing to life Pure HA, premium quality, Scandinavian heritage, and a refined choice.
High-quality photography is at the heart of this visual identity, carefully curated to convey purity and authenticity. The images evoke a sense of calm, openness, and space, featuring recurring themes of water, hyaluronic acid gel, and models that embody clean, natural beauty. The color palette draws inspiration from the sea and sky, while typography and language remain pure and refined.
Collaborative partners:
—UP There, Everywhere / Agency
Creative partners:
—Adrian Burt / Film and photography
