This weekend TV4 Sport was broadcasted for the first time. The new Swedish sports channel will show everything from football from Italian Serie A and Spanish La Liga to NBA basketball and Swedish hockey league Allsvenskan.
Ohlsonsmith was assigned to create the logotype. The final logotype is in the shape of a flag to communicate values such as »powerful«, »engagement«, »quality«, »trustworthy« and »offensive«. The flag is a common symbol in the world of sports and we use it here to give the new channel a unique identity, intimately connected to its sport programming. The orange identity colour was chosen to give the channel an energetic feeling, as well as to distinguish it from others in the field.