This weekend TV4 Sport was broadcasted for the first time. The new Swedish sports channel will show everything from football from Italian Serie A and Spanish La Liga to NBA basketball and Swedish hockey league Allsvenskan.

Ohlsonsmith was assigned to create the logotype. The final logotype is in the shape of a flag to communicate values such as »powerful«, »engagement«, »quality«, »trustworthy« and »offensive«. The flag is a common symbol in the world of sports and we use it here to give the new channel a unique identity, intimately connected to its sport programming. The orange identity colour was chosen to give the channel an energetic feeling, as well as to distinguish it from others in the field.

We are happy to announce that Ohlsonsmith is set to participate in the profiling of a new Swedish sports channel. Our work will mainly comprise working with the corporate identity and design of the logotype.

TV400 was relaunched today. The new logotype is the result of several important decisions. Our ambition was to maintain the familiarity of the other TV4 Group channel logotypes by straightening TV400’s white »four« figure in order to make it stand out better. At the same time, we considered it essential to keep the zeros in the logo but update them in some way. The old zero figures were seen as mechanical, and despite having their own design, they didn’t really match the contents of the channel. We now have a more dynamic design inspired by the previous logotype but with somewhat more ethereal, streamlined zeros.

The CarrierCarrier logotype turned out to be of a perfect shape for neck-pillows.

We have worked out several different proposals for the new TV400 logotype. Some of the ideas feature a radical reworking of the present logotype whereas others focus on developing the existing logotype in various ways.

This is the CarrierCarrier logotype. Two Cs facing each other or, if you like, two sets of open arms ready to embrace. The logotype has a simple, somewhat indefinite form that communicates CarrierCarrier’s identity. The red colour stands for CarrierCarrier’s willpower and enthusiasm.

Ohlsonsmith’s goal was to provide CarrierCarrier with a truly individual identity. Getting together with John and Pernilla is always interesting, and we want the company’s identity to reflect this. We also wanted to deviate from common design norms within alternative health in order to build a strong and distinct logotype.

The new TV channel TV4 Plus is being launched today. Ohlsonsmith has designed the new logotype. The design conveys how TV4 Plus is expanding as a concept and reaching out to a broader audience, while at the same time marking its relationship with TV4. Idents, trailers and graphics have been produced in-house and are based on interpretations of words such as Passion, Love and Interest. The TV-channel’s payoff is »You Inspire Us«.

This is the logotype for Ema Telstar’s new summer tour concept Svensk Sommar.

The assignment was to provide the tour with a modern style that manages to convey a retro feel. The logotype should appeal to all members of the family and appear upbeat and fun. The tour will take place this summer in parks all over Sweden.

Den nya van Deurs-logotypen som ska märka alla plagg. Logotypen andas ett spetsigare, mer urbant mode än den tidigare. Ett stolt märke får en stolt logotyp.

The new van Deurs logotype will be adorning all the garments. It’s edgier, signalling a more urban fashion statement compared to previous collections. A proud logotype for a proud brand.