Logotype

  • NEWS - Tuesday, January 17 2012

    Logotype for brand new TV-channel

    TV4 News – Sweden's first round-the-clock news channel will be launched on January 24. TV4 News will broadcast up-to-the-minute news and in-depth analysis of domestic and foreign events as well as contents sourced from the BBC. The logotype’s strong hexagon shape has influenced the whole channel identity.

    ClientProjectOther

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  • NEWS - Wednesday, November 16 2011

    New Assignment - TV4 News

    Ohlsonsmith have been assigned to create the new logotype for TV4 News, TV4 Group's new 24-hour news channel. TV4 News will offer Swedish viewers a complete news service with a global, national and local focus on news, sports, weather, the economy and entertainment, 24 hours a day, seven days a week. Ohlsonsmith has a long record of creating strong branding for the TV4 Group.

    ClientProjectOther

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  • NEWS - Monday, June 6 2011

    New logo for Nollrasism

    Swedish media company TV4 Group launches a new logo made by Ohlsonsmith for their yearly event Nollrasism. Nollrasism (zero racism) is a manifestation for the equality between people and the freedom of religon and belief that starts on 6th of June, the National Day of Sweden.

    ClientProjectOther

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  • NEWS - Wednesday, January 19 2011

    New logo on-air today

    Our latest logotype – this time for the TV4 Group’s new channel TV11 aimed for their youth audiences goes on-air today.

    ClientProjectOther

    Comments

    Your work looks great. Keep it up.

  • NEWS - Friday, November 26 2010

    TV4 Group launches TV11

    Ohlsonsmith has been assigned to create the logotype for Swedish commercial broadcaster TV4 Group's new channel TV11. The channel will focus on a mix of entertainment and film programming including the Swedish version of Big Brother, Californication, 30 Rock, American Idol and Mixed Signals. TV11 will be launched on Jan. 19, 2011. We will post the new logotype in due time - so look out.

    ClientProjectOther

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  • NEWS - Tuesday, April 28 2009

    TV4 Play logotype

    This is the brand new logotype for TV4 Play. TV4 Play is an on-line service, recently launched from TV4 Group where it is possible to view clips and programs from its different range of channels. Usually a play button has the colour of green, but we found it more natural to work with red since red is synonym with the TV4 Group. We aimed for making the logotype gentle and playful. See the logotype in real and try the new service at tv4play.se.

    ClientProjectOther

    Comments

    a beautiful evolvement of a marque
    creatively consistant every step of the way
    look forward to seeing the next one

  • NEWS - Monday, February 23 2009

    Upptäck Båtlivet logotype

    This is the brand new logotype for SweBoat - The Swedish Boat Trade Associations - most recent project called "Upptäck Båtlivet". It will be an online service aiming to promote life at the sea. Our aim was to create a logotype that gave the feeling of movement at sea in a subtle way.

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  • NEWS - Thursday, May 15 2008

    Sveriges designer logotype

    This is Sveriges designers (The Swedish Association of Designers) new logotype. The skew upper word "Sveriges" meets the lower "designer" and becomes a symbol of unity over the design disciplins in Sweden.

    Sveriges designer is a trade organization for professional designers based in Sweden. Members of the organization are skilled designers in one or more of the following areas: Fashion Design, Furniture Design, Graphic Design, Industrial Design, Interactive Design, Product Design, Textile Design and Web Design.

    Visit Sveriges designer at www.sverigesdesigner.se.

    Comments

  • NEWS - Friday, February 8 2008

    TV4 in space

    »TV4 Science fiction« is set to launch February 29. The use of perspective in the logotype is closely associated with the science fiction classic Star Wars. The symbol and typography together suggests a desired movement in space.

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  • NEWS - Tuesday, December 11 2007

    TV4 Anytime – new logotype

    The relaunch of the TV4 service TV4 Anytime was introduced yesterday. Ohlsonsmith's mission was to create a distinct symbol that communicates the basic values of the service - "watch TV whenever you want".

    The symbol is simply the Anytime »A« tilted to create a playsign as well as an eye.

    Visit TV4 Anytime at www.tv4.se/anytime.

    Comments

    I see that the TV4 numeral isn't included. How come you decided to drop it? Its the first TV4 logo I've seen that doesn't use the familiar symbol. And why did you use green colour? It seems a bit odd, as TV4 Anytime's biggest competitor (SVT Play) also use a similar shade of green.

    Hello Simon, thank you for your questions. TV4 Anytime isn't considered to be a regular TV4 channel, rather more of a service that TV4 offers. That's why the decision was made not to include the familiar 4. We chose to work with the green colour as it is closely associated with the playsign and a colour that gently finds it's place in the TV4 logotype family.

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